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A single-location nail studio with almost no online visibility. We rebuilt the Google Business Profile, fixed the local listings, and published service pages mapped to what people actually search
Calls and online bookings that started in Google search.
The salon did great nail art and had loyal regulars, but new customers almost never arrived through search.
Did not appear in the map pack for " near me" or core service terms. Most discovery happened by walk-by, not search.
Missing services, no booking link, few photos, and inconsistent hours. Profile views were low and rarely converted.
Name, address, and phone differed across directories, which hurt trust and local ranking.
No silver bullets. A coordinated system across Shopify, search, and creators — running in parallel.
Rebuilt the GMB Profile
Full service list, booking link, weekly photos, accurate hours, popular categories, and a seeded Q&A.
Corrected name, address, and phone across the top directories so every listing matched.
Pages for gel, acrylic, and nail art with local keywords, FAQs, and review highlights
A simple post-visit ask that brought in steady, recent reviews.
Three months of focused work, tracked through Google Business Profile insights and booking data.
Calls + online, over the engagement.
Vs. the starting month.
For main services keywords
Month over month
A short Tuesday email from the GrowthVance team - one tactic that's working right now, why it works, and how to copy it.
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