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An independent cafe that locals loved but newcomers could not find. We tuned the Google Business Profile, cleaned up listings, and targeted nearby search. Modest budget, steady results.
People asking Google for directions to the shop, measured across the quarter.
Regulars knew the cafe, but anyone new searching the area rarely saw it.
Rarely surfaced for "coffee near me" or "best coffee" in the area. New customers mostly found the shop by chance
Outdated photos, no menu, and missing attributes like seating and Wi-Fi that searchers filter by.
Reviews were old and sparse, so the shop looked less active than it really was.
A light-touch local program focused on the basics that drive nearby discovery.
Fresh photos, full menu, attributes, and accurate hours including holidays.
Added a simple location-focused page and posts for seasonal drinks and events.
Cleaned up listings
Matched details across maps and review sites for consistency.
Counter signage and a QR ask that kept new reviews coming in.
One quarter of steady improvement, tracked through profile insights and review data.
Over the quater
Vs. the starting month.
From the profile
Up from 4.1
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