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From zero revenue to seven figures ARR in just under a year.
The brand launched with quality apparel and a clean identity — but couldn’t crack double-digit daily orders.
Zero organic visibility. Site indexed for 4 keywords, none commercial. New visitors came almost exclusively from paid ads.
Conversion rate stuck at 0.6% — well below industry average. Mobile checkout dropped 78% of carts at the shipping step.
$2K/month on Meta with a 1.4× ROAS. Every new customer cost more than the first order earned — unsustainable.
No silver bullets. A coordinated system across Shopify, search, and creators — running in parallel.
Custom theme, 1-step checkout, persistent cart, and a mobile-first PDP. Speed score moved from 38 to 94.
180 buyer-question articles, schema markup on every page, and an internal linking system mapped to conversion intent.
Vetted micro-influencers (5k–60k follower range) on revenue-share contracts. Tracked attribution end-to-end.
Regular performance reviews and steady experimentation kept the system improving month after month.
The brand crossed the six-figure milestone in month 11 — and revenue has compounded every quarter since.
Month-over-month from quarter 2 onward.
Across paid, organic, and creator channels.
From 0.6% — 3× lift on the same traffic.
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